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Online marketing is no longer the future it is now! Most millennials know this, and their businesses were birthed online, but for those business owners who are baby boomers and older the transition from traditional marketing to online marketing may have been a slow process or perhaps has not even happened. If you are interested in having an online business presence for your business here are some great tips on how to do that.
Business Website: Make sure your business has a website. When potential customers want to know more
about your business such as reviews, available products, location and operation hours, then a website is necessary. If you have a good website developer, they will optimize your website by SEO (Search Engine Optimization) this will help boost your ranking on the Google network and make you more visible to individuals searching for your services. You can even take this a step further with having a marketing professional set up and manage Google AdWords for your company. Google AdWords is a Pay-Per-Click (PPC) advertising service. Google AdWords helps you target customers who are searching for your chosen keywords. With Google AdWords you only pay when individuals click on your ads.
In addition to a website, apps like Google My Business, a free business profile. Help customers easily connect to your store. Features linking to your website, company reviews, store hours and location are all available and you can even entice customers to click through to your web-page by posting updated pictures of your products, all available through Google My Business. Google my Business is a great way to build your businesses’ presence online and the best thing is that it’s free!
Social Media Platforms: Social media is no longer just the place where people go to share family photos and their daily activities. It is a wonderful place to advertise your business and find new customers. With Facebook Ads and Instagram Ads, your business can target market to specific customers. Specifications such as demographics, help you target your ideal customers. LinkedIn another platform is great for boosting your business network and presence. Another platform, Twitter works well with Google, Google indexes Tweets and if you utilize hashtags properly your business will easily come up when certain hashtags are searched.
Blogs: By regularly blog writing you offer your customers fresh relevant content. Positioning yourself in becoming the authority in your specific industry. People who find your content valuable will go to your company for other business needs. Blogs also help with your website’s SEO.
If you are new to the online world of marketing, I am sure all this information may be overwhelming, but even adding a few of these digital enhancements to your company, will greatly benefit your reach to potential clients. You don’t want to lose out on new business opportunities. If you need help with setting up or managing any of these features, please give us a call. Go To Pines Marketing, the go-to company for all of your marketing needs!